http://wellmedicated.com/inspiration/50-inspiring-vintage-advertisements/
This ad is using rhetoric to convince its intended audience (younger men) that by wearing these Career Club shirts they will be better dancers. Both the man and the woman appear to be having an absolutely great time and it is because of his orange shirt. This ad sends the message that by wearing this shirt, you're going to have a lot more fun than if you were to wear a different shirt brand.
I like how they also give directions on how to do the "skate". "Skate right, clap hands...Skate left...Shake shoulders, roll hands.." Epic.
I also find it funny that although the shirt is a Career shirt, they are encouraging that the man wearing it go out and "cut loose" on the dance floor. And in the lower fine print it reads "Career Club tapered shirts in cotton...Get free dance booklet at your Career Club dealer." So not only are they selling shirts, but "sophisticated" dance moves as well.
Great ad! It reminds of the images on board game boxes that show the nuclear family all gathered around the table playing games. Every one of their faces always has this creepy, euphoric look on it, as if playing this board game has become a life transformative event that will hold their family together forever.
ReplyDeleteI think it would be funny to add in some speech bubbles on this ad that point out its ridiculous marketing appeal. Like, "Hey, Susie, want to dance with me?" And her replying, "Well I normally would have ignored you, but since you have your Career Club shirt on I'm suddenly having the time of my life. I never realized how hip and care free you were; you really know how to cut loose!"