This ad uses a lot of logos that is intended to raise awareness to the issues and financial problems that our generation will face in the future if changes are not made. I like this video because it introduces these problems in the kind of "I'm really excited to be living with my parents again!" (said no one ever). But behind the humor and smiles, its pretty obvious that the issues they're talking about are extremely serious. It breaks down the real issues that should be important to this generation of students and workers and places them in relate-able settings.
Pathos is also being used as a means to make the audience more concerned for their future financial outlook, which some students may not even know about.
I think it's an effective ad for college students and those who are recently out of high schools.
A=Obama
B=Clean up the mess (of America)
C=Make the right choice
Sooo, here goes nothing...
(A) Obama = (B) Making the right choice
(B) Cleaning up the mess (of America) = (A) Obama
Therefore...
(B) Cleaning up the mess (of America) = (C) Making the right choice
I'm not entirely sure this works???
Maybe, though....
I think your A,B, and C system is getting a little confusing to follow. You might try instead working them out as premises and conclusions more fully stated.
ReplyDeleteIn the Obama ad, for example, I think you'd need to get into the specifics of the ad. He is trying to use an argument by example, essentially saying Romney's policies are like Bush's policies; Bush's policies got us into this mess; therefore Romney's would cause a mess too, because they are like Bush's. That's part of it at least. But you'll get further if you dive right into the heart of the language here - I think you're aiming mostly for the broader terms of these ads.
The one with the young people is very effective, too, I think, and playing against the sorts of rhetoric that Obama capitalized in 2008, when he garnered the youth vote. It's pretending to a sort of logic, but the logic is inverted (which is the logos piece) and it's also playing on all sorts of associations (like you would only move home if you weren't successful after college) which brings in a pathetic element. But keep going into pieces of these texts that you can quote directly, Jodi - I think that will get you more to work with.